Transcom unveils new brand identity
Stockholm, September 27, 2018 - Transcom, with operations in 21 countries around the world, today unveiled a new brand identity, reflecting the changes the company has undergone in current years.
“Transcom’s new brand identity truly reflects who we are as a company and our direction going forward. In an industry that has focused on customer experience, we want to stick out our neck and say – it’s not about customers. It’s not about clients. It’s not even about employees. It is all about people, and how we can create smarter experiences for them. And this is what our new brand identity respires”, says Michael Weinreich, President & CEO, and continues:
“We see this as a smart evolution of our brand rather than a reinvention. We have over 20 years experience within our field, we have 30,000 passionate and talented employees engaging in 1,5 million interactions with our clients’ customers in more than 33 languages all over the world every day. We are proud to be Transcom.”
The new visual identity is a reflection of the new company mission; We are the voice of our clients – a global service partner who combines passionate human talent with intelligent technology to create smarter people experiences. A smart visual language combined with an updated color palette creates a strong brand presence and experience. The well-known logotype has been slightly updated and optimized for digital usage. The new visual identity was developed in cooperation with Scandinavian design agency Bold.
An updated corporate website was introduced at www.transcom.com.